This concept showcases a 'lash wardrobe' through the imaginative use of fitting room imagery. The copy emphasizes the wide range of options available, reinforcing Sephora's position as the go-to destination for every mascara look imaginable.

The creative elements and copy support the idea of curating a collection of different mascaras for your beauty bag.

The goal was to boost market share and convince customers that Sephora is their ultimate mascara destination, outshining other retailers with its unparalleled expertise and extensive product range.