In 2024, we undertook a comprehensive redesign of Sephora Canada's public appearance (PA) branding. Given our collaborations with a variety of brands, each with its own distinct color palette and identity, we aimed to create a cohesive, adaptable design that seamlessly translates across both print and digital platforms.

The new look embodies a versatile style that allows brands to integrate their own identity while standing out, creating a distinct "VIP tape" effect to signal to customers what they can expect from future branding initiatives. Our debut PA featured the iconic Mario Dedivanovic, founder of Makeup by Mario.