Our objective was to raise awareness of Sephora's diverse hair styling collection, spark excitement about new product launches, and drive growth in the category. The Hot Summer Hair Market pop-up showcased a vibrant, marketplace-inspired setup, complete with dedicated styling stations.

Each area focused on one of four popular hairstyles: Simple Slick Back, Air-Dried Texture, Heat-Styled Curls, and Supermodel Volume. This thoughtful layout made it easy for clients to discover the perfect products for their desired styles, turning casual shoppers into engaged beauty enthusiasts.