The goal of this campaign was to boost enrolment in Sephora's Beauty Insider Program by offering a gift with purchase. We targeted shoppers aged 18-35, including older Gen Zs, Millennials, one-time shoppers, and those who had previously lapsed.

The campaign highlighted the key benefits of the program, using a vibrant color scheme to ensure the assets popped both in-store and online. Given it was an autumn campaign, I utilized shades of pink and purple to inject a sense of visual excitement.

We also used cropped images of the bags to pique interest in the program and attract customers. Consistent with our Beauty Insider Program branding, we incorporated shapes like circles. The campaign was a resounding success, exceeding expectations with 43K signups.